eCommerce Product Photography: Is your eCommerce website Image Ready for business?
Market research shows, professional photos sell more product!
In fact, 93% of consumers said that images are essential in their purchasing decisions.
Consumer habits have changed for good. Online shopping is set to account for over half of all spending in the future.
I recently had the pleasure of photographing a new collection of beautiful Irish linen designs from Irish clothing designer Anne O’Mahony. Anne’s latest collection features linen pyjamas, robes and scarves.
My goal was to produce a range of high-definition, clear and exceptional quality images for Anne O’Mahony’s eCommerce website.
Designer Anne O’Mahony is a member of the Design & Crafts Council Ireland, which launched its 2021 #MADELOCAL campaign this summer to showcase the work of Irish designers and makers and deliver a much-needed boost to a sector that has been so negatively affected by Covid-19.
Getting your product photos right is essential
“Whether they’re looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week, say that product images are the shopping feature they turn to most.”
Jonathan Alferness, Vice President, Product Management, Google Shopping Inside AdWords, May 2016
Why is product photography important?
eCommerce product photography is crucial for one reason. It allows online shoppers to get a full, accurate picture of what they will be spending their hard-earned cash on.
In bricks & mortar stores, shoppers can touch, feel and interact with a product they’re thinking of buying. On the other hand, the decision to purchase online relies heavily on the product images used to convey this same information.
Excellent commercial product photography also helps with image SEO too. This is something that search engines are increasingly focusing on in their algorithms.
In other words, high-quality photos that are optimised for search engines stand a much better chance of ranking in relevant image searches. This in turn can drive more traffic to your product pages.
What can Bryan James Brophy Photography do for your business?
For the highest standards in professional, creative product photography at affordable rates (packages to suit all budgets) GET IN TOUCH TODAY!
BRYAN JAMES BROPHY PHOTOGRAPHER
Studio: +353 1 493 9947
Mobile: +353 87 246 9221 (Bryan)
Photographer: Bryan James Brophy, www.bryanjamesbrophy.com
Client: Anne O’Mahony Clothing Designs, www.anneomahony.com
Model: Ciara @ Assets Model Agency
MUA: Lisa Smyth